A tracking technology is a mechanism allowing websites to monitor and measure user behavior and interest for multiple purposes. Some technologies are necessary for internet operation and functioning, performance measures, load balancing or maintenance servers; some others provide services to provide services to the user as they engage with the websites and serve information that may be of interest; some may also be used for marketing purposes and profiling.
There are different types of online tracking technologies used on the internet as summarized below. The most common category of online tracking technology is called “cookies.” This policy is intended to apply broadly to all types of online tracking technologies, including cookies.